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Post by account_disabled on Nov 26, 2023 0:31:24 GMT -5
in a northern European seller’s website might feel off-putting to a market elsewhere in the world that craves more, not less, information. 4. Customs and taboos When McDonald’s opened restaurants in India, it had to consider how to serve its famous hamburgers to a market where 80 percent of the population are forbidden from eating beef. Its solution was to use a non-beef meat substitute. 5. Values Knowing the subtle differences in values from region to region can create market opportunities. So, for example, in America, cleanliness may be associated with looking Cell Phone Numbers List well and making a good impression, whereas in other countries, it may be associated with personal health. Reflecting on small but important cultural differences such as these could make the difference between cracking a market or going home empty handed. 6. Time Take the time to consider local time differences. Don’t send out marketing emails when your targets are tucked up in bed. Understand how people use time, and what they do at different times of the day or times of the year. This can have an important impact on a marketing campaign and messaging. Check out our blog on the best times to post on Instagram! 7. Business norms , and finesse your messaging accordingly. Who are the decision-makers? Use this to interact and inform decisions at key touchpoints in marketing campaigns. In China, where collective decisions are the norm, you should consider providing material that people can share with
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